10% of the proceeds from William’s print sales are donated to his partnered conservation charity, David Shepherd Wildlife Foundation. An organisation focussed on the conservation of wildlife in Africa and Asia through an unyielding, holistic approach.

With William’s style deeply focussed on wildlife in its environment, working with organisations of this calibre and determination is a natural fit and prints are proudly embossed with the foundations logo next to William’s signature.

To date William’s work has been used to raise over £80,000 for a variety of charitable organisations.

Some images you know you got right straight away, others grow on you over time. This image, Hope, is the latter.

Taken on a two week shoot at the end of 2021, I initially (stupidly) rejected the photograph while still in Amboseli. To do this day I am not sure why.

It was not until I returned home and, working through images for my show rediscovered it and, thanks to the expert eye of good friend and David Shepherd Wildlife Foundation CEO, Georgina Lamb, rescued it from the abyss.

The elephant pictured is perhaps the calmest I have ever photographed. Perfectly content for us to photograph him from just a few meters as he used his foot to dislodge grass from the Amboseli lake bed. As he did so dust ballooned out of the ground that almost makes him appear to be walking out of a mist towards the camera.

So heavy was my u-turn on this image that it became the cover of my book, The Last Stand, and has become the headline image for my new show, The Art of Survival.