10% of the proceeds from William’s print sales are donated to his partnered conservation charity, David Shepherd Wildlife Foundation. An organisation focussed on the conservation of wildlife in Africa and Asia through an unyielding, holistic approach.

With William’s style deeply focussed on wildlife in its environment, working with organisations of this calibre and determination is a natural fit and prints are proudly embossed with the foundations logo next to William’s signature.

To date William’s work has been used to raise over £80,000 for a variety of charitable organisations.

I am often asked which the hardest species to photograph is. I suspect people expect me to say lions, cheetah or rhino perhaps. In truth, for me, it’s giraffe.

Beautiful as they are, they are suspicious animals and tend to stand stock still when they see you. As a result injecting energy to an image with stationary subjects is a challenge.

To counteract this I headed to Ol Pejeta Conservancy in Kenya, famous for being home to the last two northern white rhinos in the world and situated in the foothills of Mt. Kenya, perhaps the most beautiful mountain in Africa.

The iconic peak presented the ideal backdrop to the image, and the three giraffe ensures a mid point for the viewers eye - a crucial element.

I would love to know the dialogue between the three giraffe, all of whom seem to be operating on a different wavelength. The oxpecker on the back of the right hand giraffe is a fortunate welcome addition.

Of all my giraffe images this might be a favourite.