10% of the proceeds from William’s print sales are donated to his partnered conservation charity, David Shepherd Wildlife Foundation. An organisation focussed on the conservation of wildlife in Africa and Asia through an unyielding, holistic approach.

With William’s style deeply focussed on wildlife in its environment, working with organisations of this calibre and determination is a natural fit and prints are proudly embossed with the foundations logo next to William’s signature.

To date William’s work has been used to raise over £80,000 for a variety of charitable organisations.

At the time I took this photo, it was the closest to an elephant I had ever been. Having taken great inspiration from photographer Nick Brandt, who had always insisted on photographing wildlife in the same way he photographed people; with a wide angle lens from as close as was possible, this was a practice I was keen to emulate.

For this to (safely) work requires a phenomenal guide, which in Amboseli I was lucky to have in Eric Ole Kalama, a Maasai conservationist with an innate ability to anticipate elephant behaviour. When we first found this bull elephant, quietly grazing under Mt. Kilimanjaro, he was a fair distance from our vehicle.

Over time he worked his way over towards where we waited, until eventually he was standing over us, so close that I could smell the grass he was eating. He remained calm throughout, quietly moving around the vehicle to tear up fresh grass from around our wheels.

My aim was to reflect the tranquility of the moment in the image, while his incredible presence certainly ensured I was nervous to have him so close, it was nothing but a gentle encounter. This remains one of my favourite images to date.