Privacy Policy

1. Information We Collect

We may collect and process the following types of personal information:

a. Information you provide to us:

• Name, email address, postal address, and phone number when you make a purchase, fill out a contact form, subscribe to our newsletter, or make an enquiry.
• Payment details (processed securely via third-party payment processors — we do not store payment card information).

b. Information collected automatically:

• IP address, browser type, device type, pages visited, time spent, and referring website via cookies and analytics tools (e.g., Google Analytics).

c. Information from third parties:

• If you interact with us via social media platforms or advertising services, we may receive data subject to their privacy settings.

2. How We Use Your Information

We use your personal data to:

• Process and fulfil orders (e.g., prints, books, safaris)
• Respond to enquiries and provide customer support
• Send newsletters and marketing communications (with your consent)
• Improve and optimise the Site and user experience
• Comply with legal obligations

3. Legal Bases for Processing

We process your personal data under the following lawful bases:

• Contract: To fulfil a purchase or service request
• Consent: For marketing communications
• Legitimate interest: To analyse site usage and improve our services
• Legal obligation: To comply with applicable laws

4. Sharing Your Information

We do not sell your personal data. We may share it with:

• Trusted third-party service providers (e.g., payment processors, email marketing tools, shipping companies)
• Analytics and hosting partners
• Authorities if legally required

All third parties are required to respect the security of your data and treat it in accordance with the law.

5. Data Retention

We retain your personal data only as long as necessary for the purposes it was collected — including legal, accounting, or reporting obligations.

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion
• Object to or restrict certain processing
• Withdraw consent for marketing communications at any time
• Lodge a complaint with a data protection authority

To exercise any of these rights, please email us at info@williamfortescue.com.

7. Cookies

We use cookies and similar technologies to:

• Enable site functionality
• Analyse traffic and usage patterns
• Personalise content

You can manage or disable cookies in your browser settings.

8. International Data Transfers

We may transfer your data to countries outside the UK or EEA, where data protection laws may differ. In such cases, we ensure appropriate safeguards are in place (e.g., standard contractual clauses).

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, or loss.

10. Third-Party Links

Our Site may contain links to other websites. We are not responsible for their privacy practices, so we encourage you to read their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the updated date.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or your data, please contact:

William Fortescue Ltd
Email: info@williamfortescue.com